Brand Identity Development - RoamingROC

RoamingROC was my RIT Senior Thesis Graphic Design Project, focused on developing a complete brand identity celebrating Rochester, New York. The project explored the city’s iconic architecture, seasonal character, and creative culture through a cohesive visual system.

I developed the RoamingROC brand identity, including the logo, typography, color palettes, illustrated seasonal posters, postcards, stickers, and supporting promotional materials. The goal was to create a memorable and versatile brand that celebrates Rochester and encourages people to explore the city throughout all four seasons.

Logo Design

Logo design for RoamingROC, creating a distinctive and memorable visual mark that reflects the brand’s adventurous and creative identity. The design combines thoughtful typography and visual elements to create a versatile logo suitable for digital, print, marketing, and branded materials.

Poster, Postcard & Sticker Design

Poster, postcard, and sticker designs for RoamingROC featuring illustrated iconic Rochester buildings throughout the four seasons. Each design uses a distinct seasonal color palette inspired by fall, winter, spring, and summer, creating a cohesive visual series while showcasing the character, architecture, and unique charm of Rochester.